The customers of cosmetic surgery used to be only for the rich and famous. Movie stars and celebrities were the only kinds of people that had any interest in that medical specialty. However, celebrities like Wayne Newton, Meg Ryan, and Jennifer Grey are not the mainstay of cosmetic surgery today. Today cosmetic surgery has become a mainstream normal medical item thanks a lot to TV shows and infomercials according to Rod Rohrich. Another thing that has increased their use is the consultation. More and more patients are taking advantage of consultation. These are prospective patients traveling from doctor to doctor to get information through a consultation. These consultations also help the prospective patient become comfortable not only with the surgeon but also with the procedure. Source: http://www.nytimes.com/2016/07/07/business/smallbusiness/cosmetic-surgery-thats-just-a-click-away.html?_r=1
A new innovation in finding the right cosmetic surgeon like Rod Rohrich is Zwivel an online site that offers a simple and easy way to connect doctors and new patients seeking plastic surgery. This new site has also been credited with increasing procedures because of the extensive number of surgeons using it and the extensive amount of information it provides back to the patient. Before Zwivel only about 36% of patients who came in for a consultation actually got a procedure done. Like all new businesses on rodrohrich.com it generally takes some time for the idea to take off, this has also been true with Zwivel. This year , 2016, revenue is expected to top $1 million dollars by year’s end, $4 million dollars in 2018 and by 2020 revenues are expected to be at $15 million dollars.
Zwivel has also been marketing its site through trade conventions and trade shows which are where a frustrated patient, Ms. Ingerman a resident of Ft. Worth, Texas, found Dr. a prominent Dallas plastic surgeon who was listed on Zwivel. She wanted breast enlargement surgery and was so impressed with Rod Rohrich’s credentials that she immediately booked a formal consultation and had the surgery done the next month. In Fact, after her breast enlargement was completed, Ms. Ingerman was so impressed with the results that she is considering having him do another procedure for her, a rhinoplasty. She has also introduced the Zwivel site and Dr. Rohrich to her mother Angel. She is also quoted as saying that as people find out that they can do surgeon consultations online and find out about surgical pricing and the doctors experience that Zwivel has a good chance of completely taking over how you shop for cosmetic surgery.