There are countless businesses who don’t know how to advertise or market their new company. When it’s about selling something that is as mundane as chapstick, you need to know your selling point, or basically the angle that sets your product apart. EOS Lip Balm is the most successful product on the market today because of their growth and how they marketed their business. EOS Lip Balm uses the most effective strategies to advertise.
EOS Lip Balm took their marketing to the web and social media. Utilizing famous influencers with huge followings on Instagram and YouTube, they utilized the most popular people to help them grow and reach out to their followers. EOS is a constantly growing brand that changes their sense of marketing, and they even had big people like Demi lovato, Miley Cyrus, and even Katy Perry have appeared in advertisements or at least used their products. There are countless people who love this brand because of their unique way of reaching out to people. Their approach on marketing in today’s time is what has helped the company grow the right way. EOS Lip Balm is a unique company that knows what they’re up to and how to get people talking about them. The key is to know what works and what doesn’t for influencer marketing.
Today, the company has amassed more than 1.8 million followers on Instagram and more than 7 million on Facebook. Their social media has already been built, and their reliability is now installed into their name brand because of how they used popular names to showcase their sense of style and quality. Word of mouth advertising is what gets a company growing in the right direction. EOS knows how to get on the right track, and they built their brand to becoming basically a household name.