Jojo Hedaya’s Company Acquired by Rakuten

Jojo Hedaya was born on December 30, 1989. He went to Jewish high schools in New York but went to further his studies in Israel. Jojo did not graduate. He is the co-founder and CEO of Unroll.me. The company was created in 2011 and has thrived under the leadership of Jojo. Unroll.me is based in New York.

Junk email can be stressful especially when you are looking for an important email. Sometimes people fail to read or reply to important emails because they did not see them. This is why Unroll.me was created. Jojo Hedaya and Josh Rosenwald created the simple email organization tool out of their personal problems.

Unroll.me searches your inbox and combine all subscriptions into one email. The client can look through the subscriptions and unsubscribe from those they are not interested in. Unroll.me gives the client the mandate to select the time when they want subscription emails to be compiled into one email. Since the application is free, Jojo Hedaya and his partner earn through advertising in the app.

Jojo Hedaya and Josh Rosenwald sold Unroll.me to Slice, a shopping and package tracking application. The details of the terms of acquisition were left out. According to Rosenwald, the terms of the deal satisfied both the employees and the investors. Before Slice acquired Unroll.me, it had over 1.3 million users.Slice was bought by Rakuten earlier in 2014. The two co-founders Josh Rosenwald and Jojo Hedaya will join Slice. Rakuten has been acquiring e-commerce applications that are not directly focused on buying goods and services.

After the acquisition, Slice will take care of the business part while Unroll.me will concentrate on the product and its users. Unroll.me will not be more concerned in earning revenue. However, Jojo Hedaya and Rosenwald believe that there are opportunities for the application to generate revenue.

Slice and Unroll.me remained separate after the acquisition. Jojo Hedaya and his team continued operating from New York. However, there are plans for the applications to borrow features from each other in the near future. Josh and Hedaya have plans of releasing a mobile application of Unroll.me.

According to its founders, Unroll.me will continue to grow since it has additional resources.

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