Whitney Wolfe is breaking down barriers when it comes to dating. She is the one that has put women in the driver’s seat when it comes to dating apps. The creative mind that is behind the feminist dating app called Bumble is searching for a new way for women to become much more comfortable with the dating scene.
Whitney Wolfe realizes that women have a lot to battle against, and some of the same harassment that they see in real life often plays out through dating apps. Whitney Wolfe wanted to be the catalyst that would change the way everything occurred in the dating app environment.
She wanted men and women to be able to make a match, but she did not want women to be bombarded with all of the sexual overtones that often come from men that start conversations off in such a bad way. Women are the first to say something when a match was made. This would be the foundation of Bumble, and it would be the thing that would catapult Whitney Wolfe to success with a female crowd.
As she continued to expand Bumble it became evident that she was bordering on competing with the big companies in social media. She was not planning to stop with Bumble as a dating app alone. Whitney Wolfe would have more in store, and people have started to see that as she ventured out with Bumble BFF and Bumble Bizz.
Is evident that Wolfe had another goal in mind when she tackled social media. She wanted to create an app that would allow people to connect in various ways, but she also noticed that there was a possibility to make money through social media. Bumble is one of the first social media apps that actually sells merchandise. She knew that this would be the thing that could help set her apart from other apps like Tinder, Facebook, LinkedIn and Twitter.
There was a great realization from Wolfe that Bumble couldactually become something of a cultural type of environment that catered to women that were interested in representing their social media love for Bumble. There are bandannas and hats. There are matchbooks and lighters. This merchandise is available for men and women, and it is a great conversation starter because it leads people back to the app. This is all part of the creative mind of Whitney Wolfe.
Whitney Wolfe Herd info: moneyinc.com/whitney-wolfe-10-things-didnt-know-ceo-bumble/